Privacy Policy

This Privacy Policy describes how Eque2 Limited as a data controller collects, processes and discloses information, and what choices you have with respect to this.

We have tried to make this policy as transparent and easy to read as possible in line with the General Data Protection Regulations (GDPR) which came into force on 25th May 2018, however if you have any questions or concerns over the use of your data or would like to exercise your statutory rights by Eque2, please contact us via the details at the bottom of this policy.

What and who does this Privacy Policy apply to?

This Privacy Policy applies to customers and any other registered-user content we provide, along with any other interactions (e.g. customer enquiries) you may have with Eque2 Limited.

Why we process your data:

  • To manage relationships with our customers according to the terms of service we are contracted to deliver
  • To keep you up to date with the latest, relevant content we have published around the Eque2 solutions you are using.
  • To inform you about other products and services that we think would be of interest to you based on the profile of your company and / or job role
  • To handle your webinar/event registration or enquiries made directly to us
  • To collect your feedback and seek your insight through online survey invitations.
  • For analysis with a view to administering, supporting, improving and/or developing our website, and the product and services we offer.
  • To collect feedback on any product, services or website.
  • To carry out support investigations as required. Where Eque2 acts as a Processor of our Customers’ data required to deliver our Support services, a Data Processing Agreement has been issued. If you have not received this please email [email protected] with details of which Eque2 solution you use.

Our lawful basis for processing your data

It’s in Eque2’s legitimate business interest to keep its customers and contacts informed of our latest content, products and services.

We process customer and client data and use direct marketing as part of this legitimate interest. It’s necessary for us to use a variety of direct marketing channels and messages to ensure our contacts are kept informed. Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights.

We will keep your data safely and securely for as long as necessary or according to your instructions, and we review the data we hold at least once every two years. If you’d like more information about how we store your data, please contact us directly.

In particular you could expect to receive from us:

  • Newsletters relating to our products and services
  • Emails inviting you to participate in our educational webinars / events relating to the products you use or may be interested in based on the profile of your business
  • Occasional direct mailings or phone calls about our forthcoming content or events.
  • You can manage your preferences and unsubscribe from any or all of these different types of email at any time.

Types of data we collect and how we process your information

We collect the kind of standard, non-sensitive information you would expect a B2B supplier to request information about you when you complete voluntary forms on our website and associated landing pages in order to gain access to content such as datasheets, case studies, videos or when you register for webinars and events, complete surveys, use our web chat service or enquire through our online forms. We collect further information from our customers as required to enable us to deliver professional services to your business to implement and support our solutions as per our contract terms. Website usage information is collected using cookies.

This table explains how we process your data for each situation:

ActivityTypes of DataWhy we need to process your dataLawful basis for processing
Webchat formName, Company Name, Email AddressTo stay in touch if disconnected.
Provide information related to enquiry.
To send marketing material.
Legitimate Interest
Event/Webinar registration formName, Company Name, Email Address, Phone Number, Job Title, Postal Address, Current Accounts PackageDealing with the registration.
Provide information related to the event/webinar.
To send marketing material.
Consent, Contract,
Legitimate Interest
Software sign up formName, Company Name, Email Address, Phone Number, Job Title, Postal Address, Current Accounts Package, Direct Debit Details.Processing the order.
Internal accounting processes.
Provide information relating to the order.
To send relevant marketing material.
Consent, Contract,
Legitimate Interest
General website enquiry formName, Company Name, Email Address, Phone Number, Job Title, Post Code, Current Accounts Package, Industry, Business Size.Provide information relating to the enquiry.
To send relevant marketing material.
Legitimate Interest
Marketing messages about our products and services.Name, Company Name, Email Address, Telephone Number, Postal AddressMarketing by email.
Marketing by post.
Marketing by email.
Legitimate Interest


Use of cookies

Cookies are small text files which are transferred from our website to your computer and stored on your computer’s hard drive. They are used to collect standard internet log information and monitor visitor behaviour.

We use Web analytics and other similar cookies – we use these to count and recognise visitor numbers and their actions on our website, helping to inform us about how to improve your website experience.

We also collect a small about of data via cookies to help personalise your web chat experience.

Cookies can be disabled in your internet browser settings but doing so may affect your ability to fully use parts of our website, products and services. For more information and advice on cookies and how to make changes to your browser settings in order to accept, delete or reject cookies, visit the Internet Advertising Bureau website –

Third Party Website tools

Snap Engage – This is a web chat tool which allows you to engage with one of our team whilst on our website. SnapEngage will only store your website visitor information if you are engaging in the chat. SnapEngage does not share this information with 3rd parties and complies to the EU Safe Harbor Framework. The report provided to Eque2 is stored securely on SnapEngage as well as Eque2’s own internal CRM. Information collected via this tool may also be used for marketing purpose as mentioned above.

Lead forensics – uses IP Address tracking technology to identify businesses visiting Eque2’s site and the pages that are being used. Webeo allows us to personalize our website against a number of variables, enabling us to deliver a targeted, rich, specifically tailored experience for website visitors. We personalize against: company, industry, employee band and turnover.

Mouseflow –  a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you’d like to opt-out, you can do so at If you’d like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at [email protected]

For more information, see Mouseflow’s Privacy Policy at
For more information on Mouseflow and GDPR, visit
For more intormation on Mouseflow and CCPA visit

Eque2 Software Apps

OneSignal SDK

We use a third-party service to manage our mobile apps’ push notifications. They collect a certain amount of information for use in reporting (so we can see that the notifications we’re sending are actually being received) and for their own marketing and statistics.

This information includes:

  • Session Information – including when you opened the app, how long you spent using it
  • Session Count – how many times you have opened the app
  • Total Usage Duration – the total amount of time you’ve spent in the app since installing it
  • Device OS – whether your device is running iOS or Android, and which version
  • Device Root – whether your device is rooted (iPhone users might know this as being “jailbroken”)
  • Language – what language your device is set to display
  • Time Zone – what time zone your device is set to
  • Country – the most recent country the device was in (based on device settings, NOT location)
  • Push Status – whether or not your device is subscribed to receive our push notifications
  • App Version – the latest update you installed to the app

No personally-identifiable information is ever provided to OneSignal.

Other websites

On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy, and once you click on that link our privacy policy no longer applies. You should review their privacy policy before sending them any personal data.

Sharing your information

Eque2 will not share your information for any purpose with any 3rd party companies or suppliers without seeking explicit permission from you. For example if you would like to consider paying monthly for your software we would be required to share your standard, non-sensitive details with our asset finance partner, Reality Finance Limited by way of introduction. Alternatively on rare occasions once you are a customer we may need to share your data with a third party consultant of IT services company to assist with an enquiry, however any data would only be shared strictly with your knowledge and consent. Any data shared between Eque2 customers, suppliers and partners is sent using Thru Portal, which is a highly secure and encrypted online platform –

Your rights over the personal data we hold

You can reasonably request access to the personal data we hold on you, at any time, and we will provide that information free of charge within one month of your request at the latest.

We want to make sure that your personal information is accurate and up to date. You can request inaccurate or incomplete personal data held on you to be rectified or completed or for your personal data to be suppressed or erased, and we will respond within one month of your request at the latest.

Your right to object

If you no longer want to be contacted for marketing purposes by Eque2 you can opt out of our direct marketing at any point. You can either click the unsubscribe link from the email sent to you, or email us at [email protected].

Data protection Authority

You have the right to raise a concern or lodge a complaint with a supervisory authority. In the case of residents of the UK please see more information here.

Changes to privacy policy

We keep our privacy policy under review and we will place any update on this webpage. This policy was last updated on 31/03/2021.

How to contact us

Eque2 are a limited company registered in England and Wales under company number 08179642.

Please contact us if you have any questions about our privacy policy or information we hold about you. By emailing [email protected] or write to us at our registered office: Nicholsons House, Nicholson Walk, Maidenhead, Berkshire, SL6 1LD.


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For more information on how we use your personal data, please see our privacy policy