Lead generation and management can be one of the trickiest parts of running a business, particularly for construction companies.

When you’re managing multiple complex projects it can be easy to let customer care slip but, with the right software that can streamline processes and support the lead generation process, you can turn initial leads into loyal customers.

The latest in our series of resources designed to show you how Eque2’s Housebuilding software can simplify and streamline almost every aspect of running a construction company focusses on the Housebuilding Sales module. Along with a free eGuide, the resource discusses how you can achieve better customer service, more targeted marketing and highly accurate reporting.

The Sales module, which integrates seamlessly with the Housebuilding module’s principal functionalities, offers users in-depth insight into the sales team’s interaction with customers and ways of managing both new and existing leads.

With the Sales module, you can track and analyse every step of the customer journey; it integrates smoothly with numerous property comparison websites, preventing the duplication of processes, and also improves the quality of lead information as well as customer engagement with templated emails for sales teams and mass email campaigns.

Housebuilders including Cala Homes, Davis, Springfield and Bloor Homes are already enjoying the improved management control and visibility offered by the Sales module. To find out if our software could boost efficiencies in your business, download the eGuide today: Improve Your Customer Journey With Eque2’s Housebuilding Sales Module.

“Our primary use of the Sales module is as our main lead management tool for which it is very effective. Not only has it provided us with a greater awareness of activities of our sales teams with customers, but we have gained efficiencies and confidence in the accuracy of the data we have within the system.” Bloor Homes